Under the leadership of the creative strategist Joost Olders, Youth Marketeers created five innovative and efficient apps in co-creation for the UMC Utrecht (University Medical Centre Utrecht). Two of the best apps are described below.
U-lympic Games is a game idea for hospitals, analogous to the computer games on planes where you get to play other passengers (‘seat 9F is online’). In this case you would play other patients (patient ‘player’s name’ of B3-112 is online’). U-lympic Games can prevent patients from feeling isolated and stimulates contact with other departments.
Feel Better Soon App
With the Feel Better Soon app you can surprise your friends, family, or acquaintances who are in the hospital with a gift. The app lets you easily and quickly have a gift delivered to any hospital in the Netherlands. As you only get to choose from three gifts, you can make a quick decision and your gift is on the way. You can choose between fruit juice, chocolate and flowers, or only flowers.