The young talents of Youth Marketeers assisted Pierre Wind in making exciting non-alcoholic beverages popular. It’s not a regular soft drink, it’s not an alcoholic drink, it’s a non-alcoholic drink with a kick … with top chef Pierre Wind as its energy. It’s a new category in the non-alcoholic segment. Happy Drinks are different. They’re fun and exciting; they’re cocktails with a kick.
Ten young bartenders from the Thinknetwork of Youth Marketeers threw themselves on the youth campaign for Happy Drinks. The Trimbos Institute, the initiator of the campaign, wanted to offer an alternative to alcohol with Happy Drinks. They elected top chef Pierre Wind as their ambassador. Happy Drinks serves to improve the image of non-alcoholic beverages, to make non-alcoholic drinks a more appealing choice.