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Joost Oolders & Companies
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Cocktails with a Kick


The young talents of Youth Marketeers assisted Pierre Wind in making exciting non-alcoholic beverages popular. It’s not a regular soft drink, it’s not an alcoholic drink, it’s a non-alcoholic drink with a kick … with top chef Pierre Wind as its energy. It’s a new category in the non-alcoholic segment. Happy Drinks are different. They’re fun and exciting; they’re cocktails with a kick.

Ten young bartenders from the Thinknetwork of Youth Marketeers threw themselves on the youth campaign for Happy Drinks. The Trimbos Institute, the initiator of the campaign, wanted to offer an alternative to alcohol with Happy Drinks. They elected top chef Pierre Wind as their ambassador. Happy Drinks serves to improve the image of non-alcoholic beverages, to make non-alcoholic drinks a more appealing choice.

Pierre Wind


 
     

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About Joost Oolders & Companies

Based on their own personal values, Joost Oolders & Companies seeks partnering with clients that are aware of their full impact on the world around them and that work to enact positive change.

Testimonial

"From the mindset research we have gained good insight into what our audience thinks, feels, and wants." LUCY VAN DE VIJVER, Senior Market Researcher, ABN AMRO

Contact

info@joostoolders.com | 561-245-1542
Joost Oolders & Companies is located in Miami, Amsterdam, and Groningen. Click here for contact details.

  • Welcome
  • Companies
    • Bright Buddha
    • Youth Marketeers
    • +Participation
  • Our Work
    • Awareness Projects
    • Market Research
    • Participation Projects
  • Contact | +31 6 8367 2811