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How do you hand out tips to youths about eating healthily and sustainably? Youth Marketeers knows the answer. A Facebook contest for a luxury brunch with five friends: sustainable and healthy of course! The contestants were able to pick the location to eat brunch with their friends: ‘At the top of the Dom tower’, ‘On the roof of my school’, ‘At the heart of the fairy tale forest of the Efteling Park,’ or ‘On the movie set of Spangas.’ The youths definitely enjoyed themselves.

The Netherlands Nutrition Centre organized this campaign to increase awareness among youths about what they eat. When teens participated in the contest, their entries were posted on their Facebook pages together with a tidbit (with the teen’s permission of course). A visibility of hundreds of thousands of youths!

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More Work


Chick of the week!

We used to sit around waiting for the Tina to be shoved through the mailbox. Thanks to corny chicks of our Thinknetwork, Tina.nl has …

Premium for ABN AMRO

Everybody loves money. Including the young talents of Youth Marketeers. Together with one of Youth Marketeers’ creative …

Better Food Live-Chat

A large part of the youths didn’t really seem to understand what the terms ‘sustainable’ or ‘better food’ meant at the start …


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About Joost Oolders & Companies

Based on their own personal values, Joost Oolders & Companies seeks partnering with clients that are aware of their full impact on the world around them and that work to enact positive change.

Testimonial

"From the mindset research we have gained good insight into what our audience thinks, feels, and wants." LUCY VAN DE VIJVER, Senior Market Researcher, ABN AMRO

Contact

info@joostoolders.com | 561-245-1542
Joost Oolders & Companies is located in Miami, Amsterdam, and Groningen. Click here for contact details.

  • Welcome
  • Companies
    • Bright Buddha
    • Youth Marketeers
    • +Participation
  • Our Work
    • Awareness Projects
    • Market Research
    • Participation Projects
  • Contact | +31 6 8367 2811