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Joost Oolders & Companies
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Our Work

     

I’ll teach you a lesson …


… you’ll never forget! Youth Marketeers and the Ministry of EL&I agree that education has a more important role to play in raising environmental consciousness among young people. Creative strategist Joost Oolders and a select team of environmentally minded youths took it one step further. Teachers don’t need a teaching method, the students do. The student becomes the teacher and gives a 10-minute class about biodiversity and how others can contribute. The youth campaign knows how to modify the school model so that students themselves take initiative. This way the message is presented in a different way and is more likely to be accepted.

I teach you a lesson

Joost also invented the “Aware-O-Meter” for the Ministry of EL&I. The youth campaign presents an inventive tool that uses a picture to calculate what type of lifestyle users have and gives them health and lifestyle tips.

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More Work


Co-creation for Kennisnet

The creative concepts and campaign strategy that were developed in cooperation with youths were subsequently tested …

Pepsi picks a new address

Youth Marketeers tested six different concepts for Pepsi Cola’s youth campaign. Many youths however, do not believe that Pepsi …

Royal Club Wild Orange

In a first creative session of Youth Marketeers, early adapters from the target group came up with various names. These names were …


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About Joost Oolders & Companies

Based on their own personal values, Joost Oolders & Companies seeks partnering with clients that are aware of their full impact on the world around them and that work to enact positive change.

Testimonial

"From the mindset research we have gained good insight into what our audience thinks, feels, and wants." LUCY VAN DE VIJVER, Senior Market Researcher, ABN AMRO

Contact

info@joostoolders.com | 561-245-1542
Joost Oolders & Companies is located in Miami, Amsterdam, and Groningen. Click here for contact details.

  • Welcome
  • Companies
    • Bright Buddha
    • Youth Marketeers
    • +Participation
  • Our Work
    • Awareness Projects
    • Market Research
    • Participation Projects
  • Contact | +31 6 8367 2811