Oolders Dutch FLag Oolders USA Flag
Joost Oolders & Companies
  • Welcome
  • Companies
    • Bright Buddha
    • Youth Marketeers
    • +Participation
  • Our Work
    • Awareness Projects
    • Market Research
    • Participation Projects
  • Contact | +31 6 8367 2811

Our Work


     

Royal Club Wild Orange



For a while, Royal Club had been looking for an orange drink that was better, more luxurious, and different from a regular orange drink. Royal Club Wild Orange contains 12.5% more juice than similar soft drinks, and that bit of bitter gives it that kick. Vrumona wanted to use this new variant to promote the growing segment of ‘orange drinks for adults.’ We presented Royal Club Wild Orange: Full of flavor and style. A soft drink for the advanced. An orange drink you want to be seen with. An orange drink with a bite.

In a first creative session of Youth Marketeers, early adapters from the target group came up with various names. These names were then tested on a diverse public, reducing the list to the top three. “Wild Orange” came in first. The associations with different names and their connections to the flavor and the intended appearance of the orange drink were taken into account.

Oolders Royal Club Big

Everybody needs a change sooner or later: New experiences, new flavors. Remember that it was once thought unthinkable to eat raw fish with chopsticks. With the new campaign, Royal Club shows how you and your taste have evolved together throughout the years. Royal Club Wild Orange is an orange drink with more kick and flavor. An orange drink you will enjoy.



 

     

More Work


Premium for ABN AMRO

Everybody loves money. Including the young talents of Youth Marketeers. Together with one of Youth Marketeers’ creative …

Passion for Karlin Scot

In my heart I believe all of my work is about compassion. With my experience in business leadership, and my intuitive abilities…

Apps for UMC Utrecht

Under the leadership of the creative strategist Joost Oolders, Youth Marketeers created five innovative apps for the UMC Utrecht …



Copyright © 2014 Joost Oolders & Companies
i

About Joost Oolders & Companies

Based on their own personal values, Joost Oolders & Companies seeks partnering with clients that are aware of their full impact on the world around them and that work to enact positive change.

Testimonial

"I worked with the people behind the programs. They are so dedicated to delivering the best quality. It will change your life!" Bob Proctor

Contact

info@joostoolders.com | 561-245-1542
Joost Oolders & Companies is located in Miami, Amsterdam, and Groningen. Click here for contact details.


  • Welcome
  • Companies
    • Bright Buddha
    • Youth Marketeers
    • +Participation
  • Our Work
    • Awareness Projects
    • Market Research
    • Participation Projects
  • Contact | +31 6 8367 2811